Free tool · Revenue calculator
What is your website worth in direct bookings?
Estimate what more qualified traffic and a conversion-optimized website would add in direct revenue, from numbers you already know.
Direct revenue from your website today
$7,500 /mo
10% more qualified traffic: +$750 /mo
Conversion optimized to 2.0%: +$7,500 /mo
Both together: $16,500 /mo ≈ $198,000 /yr
Your inputs, multiplied out: visitors × conversion × average booking value. Hotel websites commonly convert around 1 to 2 percent; optimized booking journeys convert higher. Nothing you enter leaves your browser.
Traffic and conversion multiply each other. That is why an optimized website compounds.
Frequently asked questions
What does a typical hotel website convert at?
Commonly around 1 to 2 percent of visitors book. Sites with a fast, mobile-first booking journey on the hotel's own domain convert meaningfully higher; sites that hand guests to a generic engine convert lower.
What counts as qualified traffic?
Visitors who could actually book: people searching for the property or destination with dates in mind. Search, local discovery, metasearch, and a technically sound site bring more of them; raw visit counts alone can mislead.
Is doubling conversion realistic?
If your website has the usual leaks (an unclear first screen, a hidden booking path, an off-domain checkout, slow mobile pages), then honestly, yes. And the levers compound: slightly more visitors times slightly better conversion is a big change, which is what the calculator's 'both together' line shows.
What happens to the numbers I enter?
Nothing. The calculation runs in your browser and your inputs are never transmitted or stored by us.
Want the real numbers for your website?
Bring your analytics to a short call. We look at your traffic, conversion, and booking journey together and show where the gains are.