Pure Value

Free tool · Self-assessment

Is your website ready for direct bookings?

Answer twelve short questions and get a readiness score, plus the specific levers where your direct conversion is being lost.

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Twelve questions about your website

Answer honestly from a guest's point of view. Your answers stay in your browser and are gone when you close the tab.

What the check evaluates

  • Clarity of positioning and value proposition
  • Visibility of, and guidance toward, the booking action
  • Direct-booking advantages the guest can see
  • Trust signals and mobile usability
  • Booking process and presentation consistency

Frequently asked questions

What happens to my answers?

They exist only in your browser while you take the check and disappear when you leave the page. Nothing is transmitted or stored by us.

Does the check replace a professional analysis?

No. It is a first impression built on twelve typical factors. A proper look at your website, booking flow, and measurement happens in a consultation.

How meaningful is the score?

It is an orientation, not a measurement. A high score usually means a strong foundation; a lower score means clear, nameable levers, which is genuinely good news because they are fixable.

Can I take the check again?

Yes, as often as you like. After changing your website, run it again and see which answers flipped.

Want a second pair of eyes on it?

Show us your website and booking flow on a short call. We walk through it as a guest would and name the changes worth making first.